Placeholders
Placeholders carry reuse through a conversion that would otherwise flatten it.
DITA-OT resolves conrefs and keys when it converts, so the Markdown it writes contains copies, not references. Before
conversion, MANIFEST swaps each reference for a token such as @@K12@@, and records
it in the reuse ledger. A token that goes missing or appears twice fails the convert step, so reuse can't be lost
silently.